It all started with a simple idea: what if footwear could be both stylish and built to last? As a team of avid adventurers and city explorers, we were tired of shoes that looked great but fell apart after a few months—or worse, left our feet aching by the end of the day. I remember one hiking trip where my boots gave out halfway up the trail, and let’s just say… it wasn’t pretty. That moment sparked something in us.
In 2018, we decided to take matters into our own hands. After months of testing materials, consulting with podiatrists, and yes, even learning to stitch soles by hand (ouch!), Lace Fury was born. Named after that stubborn determination to keep going—no matter how frayed the laces—we set out to create footwear that could keep up with life’s messy, beautiful chaos.
Honestly? We think shoes should work for you, not the other way around. That means:
You’ve probably noticed—the world’s full of fast fashion that ends up in landfills. We’re here to flip that script. Every pair we design undergoes 200+ miles of simulated wear (that’s like walking from Paris to Brussels!) before we even consider production. It’s not the easy way, but as our founder likes to say: “Feet remember. Make it count.”
Plus, we’re obsessed with the little things. Like how a slightly wider toe box can make all the difference on a 10-hour flight, or why recycled rubber soles grip better in rain. These aren’t just details—they’re the difference between “meh” and “wow, where’d you get those?”
Our first prototype was inspired by a ballet dancer’s pointe shoe—crazy flexible yet supportive. From there, we looked everywhere: the arch support in Japanese geta sandals, the breathability of Mediterranean fisherman’s espadrilles, even the shock absorption in running shoes worn by marathoners. But here’s the kicker (pun intended): we adapt these ideas for real people with real lives.
Take our best-selling style (which we won’t name here—but you’ll know it when you try it). The lining uses moisture-wicking fabric originally developed for athletes, but we tweaked it for school pick-up lines and grocery runs. Because let’s face it—parenting is an extreme sport too.
At the end of the day, we’re just a bunch of shoe geeks who believe your feet deserve better. So whether you’re chasing toddlers, summiting trails, or just chasing the subway, we’ve got you covered. Step boldly.
